Social media has the potential to transform a business. Whether it’s Twitter, Facebook or Instagram, paid social media advertising can help a business target the right audience. When you consider that billions of people use social media every day, they provide businesses with the perfect platform. However, it’s not a case of posting content for the sake of it because paid social marketing is about targeting the right users.
Stopping ads to save money is like removing a watch battery to save time
Target Marketing That Works
Paid social media marketing works differently to other forms of advertising. Instead of using keywords or phrases, it uses specific date and information, enabling you to target users based on their gender, age, likes and their interests. This specific form of paid social media ads are highly successful and enable your business to target specific users based on their statistics about social media activity. As a result, paid advertising in social media can help to transform the reach of your business and help it to grow and increase sales too.
Tailored Marketing Strategies
Social media has an incredible reach and so, we work with our clients to gain an understanding of their target audience. We then ensure that we can create captivating adverts that appeal to users and force them to take action. Through monitoring, reporting and analysis, we have the scope to fine-tune campaigns to make them even more successful.
In a fiercely competitive world, it’s crucial that you target your audience and give them what they want. Social media is hugely popular and it’s important that you utilise the right platforms as leverage and transform the reach of your business. With our expertise, we can make that happen and help your business go from strength to strength. If your business fails to take advantage of social media then it’s going to get left behind, so make the change now.
Frequently Asked Paid Social Questions
Below is a selection of questions Social Receptionist are often asked when it comes to our Paid Social services.
What are Paid Social ads?
Paid social ads are a way of displaying your audience-engaging ads suitable for your business/brand on social media.
You pay for advertisements to different social media platforms to give your sponsored marketing message to your targeted customers.
Why are Paid Social ads important?
Nowadays, millions of people use social media, and these are full of potential customers you can quickly convert.
You can use these platforms for brand awareness and get recognised your business fast.
What is the difference between Paid Search and Paid Social?
Paid Search
Paid search is a method of advertisement through a search engine. You get a higher rank in search results using this method. Google should be the first choice if you plan to select this method as google engages 93% of users on the internet. You can use YouTube and Google AdWords for startups.
Paid Social
Paid social is the process of advertisement through social media. You can use Facebook, Instagram, Twitter, etc. for your brand/business advertisement. Comparatively, this method is more efficient. As social media platforms are easy to use and load high traffic.
What is “paid social”?
Paid social is the process of advertisement through social media. You can use Facebook, Instagram, Twitter, etc. for your brand/business advertisement. Comparatively, this method is more efficient as social media platforms are easy to use and load high traffic.