As a full-service influence marketing agency, we understand how influential influencers can be on your marketing strategy. The world we live in has changed and with that comes a need to meet the expectations of your target audience in a way that is proven to work.
Our influencer marketing service aims to take advantage of the trust that your audience place on influencers. Through our experience and understanding, we can take your business to the next level.
With a team of influencer marketing experts, we can connect your business with relevant influencers. As a result, our b2b influencer marketing services will turn their fans and followers into lovers of your business and brand, turning them into loyal customers.
Never underestimate the power of dreams & the influence of the human spirit
We Implement the Most Effective Influencer Marketing Strategy
Every marketing strategy is about putting the correct objectives in place. What this means is that we provide our clients with a dedicated social media manager. They work closely with you to gain an understanding of your objectives.
We then call on our experience to identify the most effective social media platforms before undertaking influencer research. We take into consideration your target audience and your objectives before searching for your ideal influencer to underpin the success of your campaign.
We take care of every aspect of the process. This will include communicating with influencers as well as negotiating all fees that will be paid to them. We then work with them to ensure that they post and share information that fits your bespoke strategy. We do this for every campaign, every strategy and every platform that we consider necessary.
All of this is driven by results. Therefore, we monitor and report back to our clients how the influencer is performing, the results they are achieving and how this is impacting your strategy. We then take these results and use them to shape current and future campaigns, ensuring we always achieve tangible results every time.
Working With Our Clients & Influencers
Through a network of bloggers and social media influencers, we can help to place your services or products in front of the right audience. It’s about boosting awareness, providing potential leads with what they want and building trust. We have all that covered with our range of influencer marketing services.
Influencer Strategies
It’s how we work, the strategies we implement and the way in which we commit ourselves to your needs.
Frequently Asked Influencer Marketing Services Questions
Studies suggest 66% of people trust consumers' opinions posted online, and other 50% prefer getting product information from influencers. Influencer marketing is not an easy way of advertising, but can be a very effective one. People are spending more and more of their time online, we recommend to clients to start thinking about how to be an interesting part of their customers online lives.
Below is a selection of questions Social Receptionist are often asked when it comes to our Influencer Marketing services.
What is Influencer Marketing?
89% of marketers believe that Influencer Marketing drives higher ROI compared to other marketing tactics.
Influencer marketing is a booming type of online marketing that depends on an influential person in promoting a product, service, or campaign. At first, celebrities were the original vital leaders of Influencer marketing. However, today's digital world depends on other relevant content creators with numerous engaged followers, simply known as "social media influencers." These influencers promote the partner brand through social media in the form of photos, videos, product reviews, contests, and giveaways.
To understand it better, it is similar to having a recommendation from your inner circle. Social media influencers have an audience that trusts them and their opinions. That's why Influencer marketing comes across as authentic because it's not a direct advertisement or sales content. A well-executed Influencer campaign can quickly go past reaches and clicks to continuous engagements that drive sales. Also, it can be the gate to establishing your business identity and relationships based on credibility, getting more customers down the marketing funnel.
This form of advertising has proved its efficiency in implementing business goals:
- Attracting new customers
- Increasing brand awareness
- Building trust
- Boosting sales
- Increasing repeat purchases
- Driving customer loyalty
- Maximising customer lifetime revenue
What is a Social Media Influencer?
Consumers want to hear from people that they idolise and respect. They trust these recommendations more than advertising from brands.
Influencer marketing doesn't involve celebrities anymore. Instead, it currently revolves around famous influencers on different social media platforms. The social media influencer is someone who wields their influence through social media. They can use your advertising style or create their own engaging content. These influencers are loved and trusted. They form long-term relationships with their audience so millions of people follow them. There are different types of influencers, depending on the number of their followers:
Nano: Nano-influencers have the least number of followers from 1,000 to 10,000 followers
Micro: They have between 10,000 to 50,000 followers on their social media account
Macro: The people following the macro-influencers vary from 500,000 to 1,000,000
Mega: Mega-influencers are not celebrities but have a wide range of followers between 1,000,000 to 5,000,000 followers
The right influencer can impact your business by increasing your reach, driving engagements, and influencing their audience's purchase choice. When influencers share their reviews upon a specific product or service, it drastically affects their audience's choice. That's why choosing the right influencer is somehow critical and needs a lot of searching.
Which social platforms can be used in Influencer Marketing?
Influencer marketing can be done on any social media platform; YouTube, Facebook, Pinterest, Instagram, Twitter, and LinkedIn. Each platform has a different type of audience, as well as the content.
Choose wisely according to your budget, target market, and post types. Facebook and Instagram are the top-chosen platforms when it comes to Influencer marketing. Facebook has been less popular than Instagram. However, they are trying to improve its features to encourage content creators and influencers. Brands and influencers started using Facebook Live and Watch Parties to extend their reach. 89% of marketers identify Instagram as one of the most critical platforms for Influencer marketing. On Instagram, the influencer can share images or videos through posts or Instagram Stories to promote your business. They can also host full tutorials and in-depth product reviews through IGTV. According to some studies, only 4% of social influencers use YouTube as their primary social media platform.