For years Youtube has been attracting viewers from around the globe, with more than 30 million views each day. Therefore, any business should seriously consider the reach that the platform and the opportunities that might arise.
If you are looking to grow your business and increase profits then we can offer Youtube advertising management that can help you utilise the platform and make it work for you.
Decision makers love online video - it gives the most amount of information in the shortest amount of time
Huge Potential
With one simple advert, we can help your business to reach a whole new audience. Our service is designed to manage Youtube advertising and we do this through tailored strategies that work for your business.
Youtube has a wide range of advertising formats available and so, through Youtube advertising management software, we can ensure that we make your budget work for you. We have experience in understanding and utilising the targeting options available such as demographics, interests, affinity audiences and even remarketing and keywords. What this means is that our Youtube advertise manager will work with you to determine the best strategy for your business.
Tailored Strategies Delivered with Expertise
Whether it is time management advertisement on Youtube or creating videos, we take an adaptable approach to how we harness the power of Youtube. We can help you to avoid paying a Youtube advertising manager salary by providing a simple and cost-effective solution that gets results.
Targeting Strategies
As the world’s second-largest search engine, there is no doubt that Youtube advertising can work for you. It’s about targeting the right audience and achieving tangible results that can be measured, tweaked and implemented to get results.
Proactive
Our approach ensures that we are always ahead of the conversation. We know what works, what doesn’t and we understand what it takes to help your business and brand attract more visitors and customers. We make the right decisions for your business because our experience and understanding of all things Youtube advertising ensures that we achieve the right results.
Frequently Asked Managed Youtube Advertising Questions
Below is a selection of questions Social Receptionist are often asked when it comes to Youtube Advertising and management services.
How does YouTube advertising work?
YouTube is an excellent platform to expand your reach to a relevant audience using different video ad formats. Yes, video content can consume time and effort but it is totally worth it. Before diving into the actual process, we will explain the benefits of YouTube advertising:
Raising brand awareness: Video ads facilitate the ability to connect with your potential customers. Get personal and be authentic! You can share an experience, a video tutorial, or a product announcement. With only a mobile camera, you can conduct a great video content.
Reaching the target audience: YouTube helps you reach the right audience through search history, keywords, and demographics.
Easy video campaigns: You can create an account and upload a video ad in just a few minutes.
Measuring your efforts: YouTube helps you track your performance and measure your efforts to make sure you reach the right audience. You can check your "Google Ads" to track views, costs, and budget details. Also, the "Analytics" tab in your YouTube account gives you information about your viewers. For example, you can know which content your viewers prefer and how long they watch.
Take your time before posting because anything you publish represents your brand identity. So how exactly YouTube advertising works? – Let us explain.
Viewers: Over 30 million people visit YouTube per day for various reasons from learning and looking for tutorials or products to entertainment. These viewers are the prospects that encourage marketers to consider YouTube Marketing in their strategy.
Creators: Many creators establish YouTube channels and start posting content, encouraging viewers to subscribe. In fact, it is easy to create a channel, with no fees for uploading videos. So how can YouTube benefit from this free content? – The short answer is "Sponsored ads." The creator has the ability to post videos as much as he wants. He just has to know that his videos will include promotional content.
Advertisers: Marketers started to focus their attention on YouTube marketing using suitable and relevant keywords. Advertisers can also target people who recently searched for a specific service or product. To sum up, targeting on YouTube can be done using keywords or depending on search history. As a marketer, you may think that video marketing is expensive; however, YouTube has made it pretty affordable. Regarding the cost, you pay per video view whether people viewed the whole video or just 30 seconds. We can't determine the exact cost as it depends on video quality, your marketing goals, and target audience. But a video ad may cost different amounts per video view.
According to Google, people who watch the complete YouTube ads are 23 more likely to visit the brand channel and are interested in the videos. You are confused, aren't you? And probably asking yourself if YouTube is the perfect fit for your business. We can't really decide because we must consider many factors; your business brand and the content you share. If your content is about raising awareness or expanding reach, then YouTube is the perfect platform for you. One thing, YouTube allows ads in some countries, so you need to check the list of supported countries.
Is promoting YouTube videos worth it?
YouTube advertising is an efficient way to put your videos in front of a relevant audience and increase your popularity. So, yes, "Promoting YouTube videos" is totally worth it.
This platform is attracting more and more people every day, consuming billions of hours daily. Your YouTube presence will guarantee and exposure and wide reach, using the right targeting and engaging advertisement.
If you haven't advertised on YouTube before, the whole process may seem intimidating but can be broken down into simple steps, giving effective results. Also, using Google Ads can really make it a lot easier for you as it offers detailed targeting and offers remarketing. If you are thinking about running some ads, why not give the second-most popular website in the world a shot?
How do I advertise on YouTube?
YouTube offers three different formats to advertise: TrueView Ads, Non-Skippable YouTube Ads, and Bumper Ads.
On YouTube, you create your campaign, define the suitable parameters, identify your target audience, and finally publish your campaign.
You can get more details about each format's pros and cons and how to set a campaign in our "How do I Advertise on YouTube" blog post.