How to Choose the Right Social Media Influencer

With more than 500,000 active influencers, finding the right influencer whose vision aligns with yours is not easy. It needs time and effort to identify the influencer whose audience is relevant to your industry. Influence marketing isn't just about finding someone with an audience and offering a partnership. Their followers must match your business's buyer persona and target market. Otherwise, this marketing strategy will fail immediately.

Here are a few steps that can help you choose the right influencer for your campaign:

Consider the 3 R's of influence

• Relevance: The right influencer shares content related to your business or industry. Their audience must align with your target market, having an interest in your products or services.

• Reach: Consider the number of followers you want to reach through the influencer's follower base.

• Resonance: Identify the engagement level that can be achieved through the influencer. It is not always about the largest number of followers. A huge follower count can be useless if the followers are not interested in your business. On the other hand, a smaller one can be more effective if it's a niche area.

Study your target audience

Choosing the right influencer depends mainly on understanding your audience. Focus on who you are trying to reach and create your own buyer persona. This helps you see the whole picture, so you know the qualities you're looking for in your influencers.

Look for a trusted influencer

Trust is the key. You must consider a partnership with an influencer whose audience respect and trust. So, how can you tell if your potential influencer is trusted? – The short answer is "engagements." Monitor the views, likes, comments, and shares. Also, it is an excellent way to discover fraud accounts with fake followers' base.

Go for a consistent theme

You need to find an influencer whose content that complements yours, through the look, feel, and values. This is an essential step as this influencer will represent your brand. The tone and values must match yours to guarantee consistency across all your marketing campaigns.

Study their organic & paid content

Keep an eye for non-paid content because clearly, it is an indication of their creative and engaging content. On the contrary, having tons of followers due to paid posts is not likely to conduct the best results.

Study your influencer closely

Invest your time in studying your potential influencer. You can make an approach through interacting with their content. Study the influencer's behaviour, how they engage their audience, and how they respond. If it is the required attitude, then you may start considering their partnership.

Plan your budget

Plan your budget according to your business goals. If you need a large follower base, then consider a higher budget. Remember that micro and nano- influencers may have more flexible payment terms.

Message them directly

Take your time to write a personal message to your potential influencer because it indicates that you are serious about this partnership. Avoid generic direct messages. Strike your deal through the DM or a personal email, providing a brief about your business and how this influencer can benefit your campaign.

For influencer support and assistance visit our Influencer Marketing Services page.