How to Leverage Influencer Marketing for Boosting Sales
Before you dive in, make sure you have a strong website, a system for capturing leads, and a solid online presence. Also, the quality of your service or product should meet the expectations of your leads. Once you have identified your target audience and accordingly chosen the right influencer, it is time to implement your marketing strategy.
Influence Marketing can skyrocket your sales if done right, so here are a few steps to utilise your Influencer marketing strategy:
Content Marketing
At first, start sharing engaging content across all your social media platforms such as images, quick videos, compelling blog posts, and infographics. Ask your influencer about the best content type that suits their audience.
Social Media
Share a brief about your business, products, or services with your influencer. Also, you need to send product freebies or service samples so they can try for themselves. This is necessary to test the products, write their own reviews, and create their creative content. They also need to make sure of the quality of your products or services so it won't negatively impact their brand's authenticity. Fair enough!
Afterwards, they start to mention and tag your business account on all their social media platforms for a wider reach.
Email Marketing
You can make use of influencer marketing in your own Email marketing efforts. Include your influencer's photos, review, and testimonials to build credibility and establish your brand name.
Video Marketing
In general, videos are effective ways to double your reach and engage your audience. What about leveraging famous influencers in your video marketing campaign? – A video of an influencer talking about your brand or sharing a review or a product tutorial will definitely do the trick. Additionally, you can use this video on your website and your social media channels.
Giveaways & Contests
Running a contest is a popular way to double your brand outreach. In these contests, people need to follow specific rules to win, such as liking a post, tagging other users, or following a certain page. This method increases your brand awareness and captures more attention because who won't love winning a free product? Another thing, your giveaway must be appealing to attract as many people as possible.
In summary, utilising social media influencers to market your business through social media can be highly effective. Social Receptionist offer bespoke services to assist you with any influencer marketing services you may require. Contact us to discuss your requirements in detail.
