Social Media Management
With the rapid increase of using social media management, it has become a necessity to learn how to leverage this method across your social media platforms. In fact, social media management can take your social media marketing to the next level, if done right. Many people think social media is all about sharing posts and videos, however, social media is in continuous development to achieve more. With every new marketing tactic or feature, you can boost sales, find new leads, and generate interest. And, you need to keep up! In this guide, we will go into the details of social media management and help you see better results for your future goals.
Social Media Management Background
As much as you need social media in your digital marketing strategy to establish your online presence and forge a trusted identity, you also need to maintain and update your networks continuously. That's how social media management has become essential for businesses and companies all over the world. Simply put, social media management is the method you use to manage your accounts on different social media platforms. Besides, it is not only about your social networks. It helps you achieve a smooth working plan, organise your tactics' aspects, and improve your communication, as well as increasing your reach and exposure. And, if you don't have much time to post regularly across your social media networks, following this method will keep your accounts updated through the content calendar.
All in all, social media management helps you use all your marketing efforts to build your credibility and achieve your business goals. Aside from posting, there is a lot to do with managing social media within your business. So, here are some tips to consider if your company or business includes social media in their marketing strategy:
Choosing the correct social media platforms
Before you start putting your plan for social media management, you need to think about the most convenient and relevant social media platforms for your business. With so many networks, along with their different features, benefits, and services, it can be hard to decide.
Here are the most common platforms for social media advertising:
Facebook: No matter your goal or objective, with no doubt, Facebook must be included in your marketing strategy. With over 2.7 monthly users, Facebook is one of the top-rated platforms, with the widest range of audience and demographics. From a social media management perspective, Facebook is an effective platform in boosting your exposure, finding new leads, and put your services in front of relevant customers as many as possible.
Instagram: With 1 billion active users, Instagram has become an efficient platform in marketing, especially for visual-focused businesses. Becoming the second most important platform, only surpassed by Facebook, Instagram is widely used with many brands to maintain exposure, build trust, and raise brand awareness.
Twitter: With more than 300 million active users, Twitter can be a great platform for some brands that leverage any trending topics to start a conversation. However, with detailed targeting, Twitter can extend your reach and put your content in front of interested users, who will engage in daily news and two-way conversations.
LinkedIn: With more than 550 million users, LinkedIn is the ideal platform for B2B businesses, finding new jobs, and recruiting new candidates. Actually, More than 60% of marketers include LinkedIn in their marketing strategy through sharing company news, updates, connecting with professionals, and following industry leaders.
YouTube: On mentioning the words "video" or "video marketing," who thinks of another platform other than YouTube? – No one, indeed! With more than one billion users, there is no better platform to consider than YouTube. If your business supports video marketing, then you should definitely go for YouTube to increase your reach and increase your exposure. Without question, YouTube is worth your efforts, time, and investment.
Pinterest: With more than 200 million users, Pinterest has become one of the leading websites, especially for businesses with a strong visual focus. Depending on your industry, audience, and goals, you can consider including Pinterest in your marketing strategy. Surely, this platform will guarantee a wide reach, authentic online presence, and more lead generation.
Develop a marketing strategy
Before you think of your content and posting on social media, you should develop a marketing strategy. And, to do this, you should determine your goals, study your audience, and document these points as a guide in the future. You also need to study every social media platform, along with their different features, demographics, and services to choose the most convenient. The answer to the following questions will help you establish a great marketing strategy.
What do you want to achieve? More traffic to your website, strong online presence, lead generation, increases sales, or brand awareness?
Which social media platforms to include in your marketing strategy?
Who are you targeting?
Who are your potential customers and their behavior? What are their needs and interests?
What tone of voice should you use in your marketing strategy?
What type of content will benefit your business the most?
How do you intend on engaging your customers?
Do you plan to manage contests on your page?
How will you respond to negative reviews and bad user experiences?
Also, searching for keywords, relevant to your business and industry, along with searching your competitors is always a great idea.
Be consistent
It's utterly essential to update your branding content, crafting clear and precise information. At first, you need to fill in all the possible information about your business, including your bio which gives a glimpse of your personality. Choose the right profile picture, preferably your logo or any other familiar photo, along with the cover photo. Always choose a consistent theme for your account to be easily recognized through the hustle of the News Feed. Make sure to be consistent across all your social media networks to stand out easily.
Create a content calendar
Create a monthly plan for your content to make sure your posts are consistent because when it comes to management, consistency is the ultimate key. While every business approaches social media differently, conducting different results, posting frequently always do the trick. Keep your business on track by creating a content calendar for your social media management. Just make sure to include basic information such as the date, time, content, links, and more, according to your content. It is also a great idea to schedule your posts in advance to go live at the exact same time. This actually helps you if you're stuck in a meeting or have tons of work to do, saving time and effort.
Post content on social media
Now, it is time to think about your content. It must be unique, kind of out-of-the-box, informative, and simple. Also, it is not limited to content writing. You have to come up with eye-catching visuals from photos and infographics to videos and GIFs. To conduct the perfect content, you need to study both, your audience and the features of social media. That gives you an idea of how to approach your audience and what topics they may prefer. Not to mention, keeping up-to-date with the latest tools and styles helps your marketing strategy like no other.
Make sure to be consistent across all your social media networks to stand out easily.
Engage your audience
Engaging your audience on social media platforms is an essential part of social media management. There is no better way to establish your online presence than responding to your customers through comments, likes, and messages. This method increases awareness, builds your authenticity, and forges long term relationships with your prospects. Having excellent customer service across all your social media networks will do the hard work. Also, they must be smart in handling an angry customer or towards a posted negative review. A satisfied customer after a bad experience and how you handled this situation is the best marketing for your brand, giving an indication of your personality. Also, building a good relationship with influencers is good for future collaborations if you consider Influencer Marketing.
Create advertising campaigns
While it's great to post useful organic content across your media networks, it's also important to run campaigns or promoted advertisements. Sharing organic posts regularly helps your online presence, as well as your brand awareness. However, the promoted campaigns take pride in expanding your reach and exposure with new audiences, which consequently, boosts your sales and improves your visibility. Drive more revenue for your business through the promoted content, but, you must study your audience first for detailed targeting. For example, Facebook offers a detailed targeting according to age, gender, interests, status, and even location. So, to run an ad, you must determine your objective, budget, and audience, and then, monitor your performance regularly. And, remember, the more efforts and time you invest, the more you get!
Manage contests and giveaways
Social media contests and giveaways have proven their efficiency in engaging your audience, as well as expanding your reach. Besides, you get to increase your followers and drive more traffic into your website or other social media platforms. That's why this step can be a part of social media management. On starting a contest, you must create some guidelines that your audience needs to follow, choose a winner, and actually send the giveaway for credibility.
Track your performance over time
Creating a monthly report is the only evidence on the success of your marketing strategy and tactics. Tracking your performance gives you an opportunity to revise your work and efforts, decide what benefited your business, and what should be changed in the future. This is how you test your social media ROI and whether you are perfectly implementing your marketing plan. Once you know what needs improvement, you can start taking effective steps to improve your strategy, boosting results in the future.
Do it Right
If you want to make the most of your online presence on social media, then you can't really do this without social media management. While some businesses may skip this method due to their limited budget, it is considered cost-effective. With social media management, significant results are guaranteed, from lead generation and website traffic to conversions and exposure.
At Social Receptionist, our professionals can conduct the perfect social media management plan for your company, achieving your business goals.
