Top Trending Social Media Apps
Do you want to promote your business?
Are you considering social media advertising?
Do you know which application or platform is the best for you?
Social media has been growing non-stop, offering new options and ideas every day. In a web-based society, it is wise to keep up with the rapid use of modern technology. From small businesses to larger ones, social media is the best place to guarantee a solid presence and wide reach. Mobile app developers have been developing applications that are compatible with mobile phones to make it easier to use. Keeping this in mind, here are the top 12 trending social media applications that you should never skip.
The King of Social Media, Facebook is among the most common and widely used applications in the world, with more than 2.41 monthly users. It is considered the ultimate social media platform to share your thoughts, views, and connect with people from all over the world. In fact, about 94% of users access Facebook through their mobile phones. It is easy to get started on Facebook, using its different features, including text, images, stories, and live videos. Also, you can make your account public or private. So, spark new conversations and react freely without worrying about your privacy. Lately, Facebook has optimised its services and features to fit every marketing strategy through Facebook Pages and Ad Campaigns. Now, it is not only the top social media platform but also the best marketing hub for businesses.
Another application, Messenger is the messaging application related to Facebook, with about 1.3 billion users. However, it is a completely separate application that is used for chatting, sending photos, videos, voice messages, voice, and video calls. The good thing is that you don't need to log onto Facebook to access your Messenger Application. You can also create a group with multiple users and send messages to them at the same time. Similar to Facebook, it has been used in marketing by sending newsletters, advertising, and creating chatbots. Besides, entrepreneurs use Messenger to connect and send messages to their potential customers. A recent study has shown that more than 20 billion messages are exchanged between businesses and Messenger users monthly.
YouTube
If you want to watch a video whether it is a trailer, song, documentary, or product review, what it the first thing that pops into your head? – Right, it is YouTube. With no doubt, YouTube is one of the best, if not the best, video streaming applications and the second-largest search engine just after Google. Anything you want from music, movies, blogging, live streaming, and short stories to personal videos, name it and YouTube definitely has it. A billion hours of videos are watched on YouTube every day. Whatever your age or interests, YouTube has content for everyone. With more than 1.8 billion monthly users, YouTube has become a great platform for marketing, using different advertisement formats. Also, YouTube users can earn money through the number of likes, views, and subscribers.
With more than 1.5 billion monthly users, WhatsApp has become one of the most popular instant messaging platforms, even surpassing Messenger. Nowadays, WhatsApp is being used in more than 189 countries in communications, as well as business. You can share messages, voice messages, photos, and videos with your contacts. You can also share contacts, location, and back up your data. Make use of its essential features, including voice calls, video calls, and saving the data online. It also launched WhatsApp Business for business owners where they can share updates and offer customer support to their customers.
Another popular social media application, Instagram is a visual sharing social media app, with around 1 billion monthly users. Instagram is a great platform for engaging users, offering an extensive array of options like videos, photos, stories, memories, and live videos. To make it more interactive, Instagram has launched the IGTV to support longer videos. As a brand or online business, switch your account to a business one to leverage its features and analytics. When it comes to marketing, the app is utterly worth your time and money. A study has shown that more than 70% of businesses consider Instagram in their marketing strategy. Also, more than 80% of users decide to buy a product or use a service via Instagram. And if you're thinking of Influencer marketing, Instagram has more than 500,000 active influencers, making it a goldmine for every marketer.
TikTok
Although TikTok is a relatively new application, it was the most downloaded one, especially in the first quarter of 2018. It's a video sharing social platform, continuously growing even passing Facebook, Instagram, and other social media platforms. This application offers sharing videos up to 60 seconds, editing them, and using special effects. In 2020, around 800 million people use TikTok and it was downloaded 2 billion times on the Google Play and App store. Many businesses are using TikTok in promoting their brands, using videos and effects. However, it has been proven that 41% of its users are aged between 16 and 24. So, if your brand is mainly targeting the younger crowd, then you may consider TikTok in your marketing plan.
Snapchat
With more than 314 million users, Snapchat has gained huge popularity, storming into mobile phones worldwide. It is considered a multimedia messaging application that allows you to send messages, video chats, and share videos. But, what really makes this application distinctive is "Snapchat filters." Lately, the new Instagram feature, Stories has stolen the lights from Snapchat and also the interest of businesses and marketers.
Twitter is a popular social media application and a famous microblogging network that attracts more than 330 million monthly active users. It is the ideal platform to get any information in a blink of an eye, whether you're interested in sports, news, politics, entertainment, and more. It has also been used in marketing and customer service. Actually, more than 80% of social media customer service takes place on Twitter, leveraging its different features and options. Also, with the right marketing tactic, businesses can boost sales, increase brand awareness, connect and establish a trusted relationship with their customers.
LinkedIn has the greatest gathering of professionals and industry leaders more than any other platform. It is technically a job search platform, as well as being a great site for B2B marketing businesses. You can search for jobs, invite people relevant to your industry, and send connections. For companies, they can create business accounts to share content and advertise their products/services and attract potential employees. With 310 million members, LinkedIn has become a significant platform for job hunting, lead generation, and digital marketing.
Canva
If you're looking for an application with numerous photo designs and simple video editing techniques, then Canva will be your perfect destination. Canva offers all the tools, features, layouts you need to design. Whether you need a logo, an infographics, a Facebook post, YouTube thumbnail, or GIFs, Canva has them all and more. If you have a business account on any social media platform, Canva will help you with your posts or images, promoting your products. The good thing is that it comes with a free and paid version, making it suitable for anyone.
Pinterest is another interesting social media application that attracts more than 322 million monthly users. Pinterest depends completely on visual content, including images, GIFs, and videos. Searching for new ideas, fashion tips, home design concepts, style inspiration, or new travelling destination? – Pinterest will never disappoint you. Also, many marketers have added Pinterest to their marketing plan, making use of its great influence. According to Pinterest, more than 78% of users say that Pinterest influences their purchase decision and that its content is useful more than any other platform.
Similar to WhatsApp, WeChat is an instant messaging platform that attracts more than 1.3 billion people. In 2018, it was considered the largest standalone mobile application in the world. Aside from chatting and calling, WeChat started offering new options from shopping online, transferring money, and making reservations to booking taxis and more. Since its release, WeChat has become popular in China and many parts of Asia. Also, if your business or company is operating in these areas or any place where Facebook is banned, WeChat will be the ideal alternative.
QQ is another instant messaging platform that is available in more than 80 countries. Aside from the messages, it offers many other services, including making business cards, themes, and avatars, watching movies, shopping online, blogging, making payments, and playing online games. QQ used to be the top social media application in China, but got replaced lately with WeChat. Nowadays, there are more than 800 million user accounts on QQ.
Conclusion
Between all the hustle and bustle of social media, we've picked the most useful applications that are mobile compatible. These free social media applications/websites can help your business from establishing your online presence and building your brand to boosting your sales.
At Social Receptionist, we can help you choose the application that suits your business the most and the most convenient marketing strategy to achieve your goals, simply contact us today to see how we can work together to improve your social presence.
