What is Social Media Management?
Simply, Social Media Management is the process of managing your online presence on different social media platforms. Social media management includes creating and publishing content, as well as engaging your social media followers. You can also use free and paid social tools to handle your social media management.
Social Media Management offers other services such as:
Cost
It is free to join any social media platform and start your marketing plan to establish your brand identity and increase awareness. You can increase the effectiveness of your marketing strategy through promoted advertisements. The best thing is; no matter your budget is, social media can be a very cost-effective initiative.
Reach & Visibility
Using different social media networks allows you to connect and reach niche audiences. That's why it is essential to replace traditional marketing techniques with advanced social media management.
Users
Nowadays, 74% of people make their purchase decisions through social media. It's crucial to study your audience's behaviour before incorporating social media into your marketing strategy.
Performance
Social media management includes monitoring your advertising performance and whether or not your marketing strategy succeeded.
At first, you need to invest your time and resources in finding which social media networks best-suit your brand or business.
Here are the most common platforms for social media advertising:
No matter your business or goals, Facebook must be included in your strategy. With 2.7 billion monthly users, Facebook counts as one of the greatest social media platforms to consider if you seek a wider audience. Facebook has an extensive user-base according to gender and age. From a social media management perspective, Facebook is an essential platform to use in building relationships with prospects and current customers. 40% of B2B marketers use Facebook to reach new leads.
With 1 billion active users monthly, Instagram has become a common platform to use, especially for brands related to fashion, art, lifestyle, or other visual-focused businesses. You can easily make use of this platform in conducting creative visual content, videos, and stories to capture and engage your followers. Like Facebook, Instagram can be an interesting place to build trust and raise awareness.
Twitter isn't suitable for every business. However, it offers value in specific sectors. With 330 million users, Twitter can provide your business with a group of users who engage daily through news and two-way conversations. Twitter doesn't offer the same reach as Facebook or Instagram. However, with the perfect targeting, you can guarantee a broad reach and business access.
It is considered the biggest professional social network in the world, with more than 550 million users. LinkedIn is an ideal platform for B2B businesses and recruiting candidates. You can also share company news or industry announcements that establish trusted relationships and help to build your reputation. More than 60% of marketers say that it is the most effective platform for their business.
YouTube
With more than one billion users, YouTube offers a wide reach because, seriously, who doesn't watch YouTube? – YouTube is definitely worth the investment; you can benefit from raising awareness to increasing lead conversions. For example, include explainer videos or how-to videos on your products or services.
With a strong visual focus, Pinterest allows different businesses to connect with their target audience. Pinterest features more than 200 million users. Depending on your industry and audience, you can consider including Pinterest in your strategy.
Usually, social media management focuses on the following processes:
Research the target audience and conclude your buyer persona
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Developing your social media strategy taking into consideration the following factors:
- Your future goals: What are your goals and what are you expecting to accomplish with your social media advertising?
- Your industry: How do you want to represent your business?
- Your brand: What is your brand voice, and if you have standard values or techniques while engaging your audience?
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Create professional images that help in establishing your brand identity and capturing attention. Remember that your images must be relevant across all your social media channels, as well as your bio and services.
Your social media design must focus on your account's static images:
- Twitter header and background
- Instagram profile picture
- Facebook header, cover photo, and profile picture
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Developing your advertisements to increase awareness and generate leads. Focus your attention on:
- Audience
- Media content
- Compelling call-to-action buttons
- Budget
You have to bear in mind that even if you implemented all the right steps into your strategy, targeting the wrong audience won't achieve the expected results. Make sure to review your advertisement before launching your campaign.
Build your content calendar because scheduling your posts is effective in maintaining a consistent online presence.
Post creative content such as images, videos, news, or announcements according to the social media platform.
Engage your customers through; likes, comments, shares, and messages. Also, respond to users who leave a negative review and help solve their problem. 80% of people get advice about a purchase through social media reviews
Grow your followers through promoted advertisements and influencer marketing
Monitor your efforts and social media performance. Our dedicated team monitors your content and performance, tracks down your account insights, and shares the results with you
Depending on your business and goals, you may have higher or lower social media management costs.
At Social Receptionist, we establish a realistic budget, taking into consideration the advertisement strategy, as well as the monthly ad spent and subscription tools. We also take social media customer service to the next level, changing a bad review to a positive experience. That's important in maintaining an authentic company image, and honestly, nothing is worse than a wall of unhandled or ignored negative reviews.
For further information visit our Social Media Management services page.
